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You can find the transcript through this link.
Are you interested in place branding?
Our summary today works with the book titled The Civic Brand: The Power & Responsibility of Place from 2025, by Ryan Short.
This is a great preparation to our next interview with Ryan Short in episode 366 talking about place branding and the civic brand.
Since we are investigating the future of cities, I thought it would be interesting to see how we can utilise place branding more than just a marketing tool. This book highlights space branding as a necessary strategic tool to combat fragmented, reactive urban planning and balance out people, profit and place, as the triple bottom line.
Find the book through this link.
Connecting episodes you might be interested in:
- No.312 – Interview with Gilbert Rochecouste about civic engagement
- No.333R – Place and Place-making in cities: A global perspective
What was the most interesting part for you? What questions did arise for you? Let me know on twitter @WTF4Cities or here in the comment section!
Additionally, I will highly appreciate if you consider subscribing:
I hope this was an interesting episode for you and thanks for tuning in.
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What is the future for cities? podcast 
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